Consultation On Role & Powers of UK Consumer Advocate

Consultation On Role & Powers of UK Consumer Advocate

Consumer Minister Kevin Brennan yesterday launched a , the ‘Consumer Advocate,’ who will be tasked
with ensuring UK consumers get a fairer deal in the future.

This is the latest in a series of announcements by the Government to
strengthen the rights of British consumers. 

Back in July, the Government announced as part of the
White Paper “A Better Deal for Consumers: Delivering Real Help Now and Change
for the Future” – which set out a package of measures designed to give consumers
a better deal in the downturn and strengthen their consumer rights.

Kevin Brennan said:

“The Consumer Advocate’s job will be to fight consumers’ corner as a new
national figurehead.  The Advocate will support consumers, take legal action on
their behalf, help them to get compensation and warn consumers about latest
scams.  This is especially important during the downturn when people’s finances
are hard pressed.

“We will advertise the role shortly and today we’re seeking the public’s
views on the role and powers that the advocate will have, both in the short term
and in the future.”

The consultation seeks views on a number of key issues:

  1. Enabling the Consumer Advocate to take collective legal action on behalf
    of groups of individual consumers

    This would create a new mechanism
    through which consumers could get redress and compensation.  It is important as
    consumers are often reluctant to take court action themselves.  The consultation
    seeks views on the scope of the power and circumstances in which it could be
    used.  The Office of Fair Trading (OFT) estimates UK consumers suffered £6.6
    billion in losses in 2007 as a result of defective goods or services.

  2. Giving the Consumer Advocate the power to pay back compensation to UK
    consumers who have lost out to overseas businesses

    This would ensure
    that an appropriate body in the UK has the power to receive, hold and distribute
    funds secured by overseas enforcement agencies that rightly belong to UK
    consumers.  The OFT estimates that 140,000 people fall victim to foreign lottery
    scams every year – costing the UK public an estimated £260 million a

  3. How the Consumer Advocate can improve the effectiveness of consumer
    education and how
    best to communicate with the most vulnerable

    A large number of bodies are currently involved in
    consumer education.  The Government wants the Advocate to improve the
    coordination of education and information campaigns and to champion the needs of

The Government wants the first Consumer Advocate to also act as Chair of

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